Additionally, Cardio Theater hasn't sat still since winning the 2005 Nova & award, launching a new design that seamlessly integrates Cardio Theater technology into Precor's Experience™ line of heavy commercial cardio equipment.

"The key to success for fitness facilities today lies in providing a superior member experience -- and nothing enhances that more immediately or visibly than entertainment systems," said Brian Wilson, director of marketing for Precor's Entertainment & Services division. "Entertainment increases the user's motivation and overall satisfaction with their club or facility. Plus, in many areas, Cardio Theater has become a necessity to attract and retain members -- if the facility down the street has Cardio Theater personal viewing screens and your club doesn't, it's going to negatively impact your business."

About Cardio Theater

Founded in 1989, Cardio Theater sets the global standard for exercise entertainment with a range of wired and wireless, personal and group audio and video systems that entertain and inform exercisers in fitness clubs and facilities. In 2004, Cardio Theater was acquired by Precor, and in 2006 became a central element of Precor's newly formed Entertainment & Services Division.

Founded in the Seattle area in 1980, Precor today operates production, distribution and headquarters facilities near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Japan and China. Engineered to move the way you move, Precor sets the global standard for fluid, natural, low-impact workout experience. Precor is a subsidiary of Amer Sports Corp. (www.amersports.com), the world's largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Precor, Salomon and Mavic.